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Lenzerheide Valbella – New Golf Course

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Creator Michael Wolgensinger (photo)
Printing year 1955
Sheet size (cm) 101.5×63.5
Printing technique Offset
Printer Art. Institut Grafica
Condition A
Asking price 1'400 CHF
Categories Grisons, Switzerland

After the expansion of the 9-hole golf course, which opened in 1951, to 18 holes was completed four years later, there was apparently not enough money to draw attention to it with a specially designed poster. However, as those responsible did not want to forego advertising measures entirely, they resorted to a poster promoting the Lenzerheide Valbella holiday region (perhaps they were also far-sighted enough to secure a few copies in advance) and had the simple slogan printed on it – seemingly only in English (haven’t ever spotted a German variant), as the main aim was to promote the golf course in Great Britain. Rare.

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Lenzerheide Valbella – Golf