SOLD
| Creator | Otto Ernst |
| Printing year | 1925 |
| Sheet size (cm) | 127.5×89.5 |
| Printing technique | Lithograph |
| Printer | A. Trüb & Cie. |
| Condition | B |
| Asking price | 0 CHF |
| Categories | Household & Department Stores |
Extremely rare original poster from the Art Deco era designed by Otto Ernst, the in-house graphic artist at the Trüb printing company, advertising radios from the Aarau manufacturer Maxim – here probably for the E20 model. The company, which originally specialized in thermo-electric appliances, was the first to build radios developed in Switzerland in the early 1920s, i. e. without foreign licenses.
The receivers – loudspeakers still had to be connected separately, as can be seen in the motif – were so solid and reliable that Maxim was the market leader in Switzerland until the mid-1920s; after that, however, the company had no chance against larger competitors such as Grundig or Philips and ceased production.
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