Grieder | Zurich

The first of three posters that Charles Loupot (1892 – 1962) created to promote the fashion house founded by Adolf Grieder in Zurich in 1889. To advertise the fall collection of ready-to-wear clothing and fabrics, Loupot designed in his Lausanne atelier a lady wrapped in fiery foliage, ruffled by the wind and with that certain something. A stunning masterpiece by one of the most important creators in the history of posters, in excellent condition and hardly ever on the market.

In 1972, the Geneva-based family business Brunschwig acquired the Grieder company, which is still based at Paradeplatz under its own name, although the management is now based in Geneva (Bongenie Grieder).

maybe of interest as well:
https://placart-backup.bszserver.ch/en/artwork/cailler-chocolat-au-lait/