Motosacoche

Around 1900, the Geneva brothers Henri and Armand Dufaux designed an engine that could be fitted into the frame of any bicycle like a pannier. The approach was so successful that soon industrial production of the «pannier motor» – hence Motosacoche – began.

The poster, most likely printed in 1903 or 1904, shows the company’s first model, the Type-A engine, against a dramatic scenery, accompanied by a bare-breasted messenger of the heavens, who – probably to ennoble the product – is meant to remind one of Hermes, the messenger of the gods.