| Creator | Ernst Hiestand |
| Printing year | 1961 |
| Sheet size (cm) | 128×90.5 |
| Printing technique | Offset |
| Printer | J. C. Müller |
| Condition | A |
| Asking price | 1'800 CHF |
| Categories | Design & Architecture, Household & Department Stores, Zurich |
Especially in the 1950s and 1960s, the Italian manufacturer Olivetti was known for its avant-garde advertising, which the company had created by the most innovative designers (in this case on the occasion of an exhibition of his likewise extremely well thought-out products).
Ernst Hiestand (1935-2021) was such a designer who got reputation in the application and dissemination of the constructive commercial graphics that emerged in the early 1950s – the so-called Zurich School, which sought maximum clarity and stringency by eliminating emotion and any artistic signature, often using an underlying grid that structured the information to be conveyed. An approach that soon became known worldwide as Swiss Style or International Typographic Style.
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