Zephyr – Soaps & Cream | Friedrich Steinfels

A wonderful and extremely rare original poster that advertised the Zephyr soap and cream brand of the Zurich-based company Friedrich Steinfels AG in the (probably) mid-1930s. The depiction of the swallowtail – symbolizing the natural lightness and elegant smoothness of the products – is simply magnificent. However, those responsible took less care with the text, as «Crème» was printed with a Circonflexe accent instead of the Grave accent.

The poster is sometimes attributed to Niklaus Stoecklin from Basel, but this is highly doubtful, especially as there is no signature or monogram; a master of Stoecklin’s caliber would never have allowed this.

maybe of interest as well:

Voro – for daily skin care