{"id":13612,"date":"2024-02-24T17:25:55","date_gmt":"2024-02-24T16:25:55","guid":{"rendered":"https:\/\/placart-backup.bszserver.ch\/?post_type=artwork&#038;p=13612"},"modified":"2026-04-11T21:56:12","modified_gmt":"2026-04-11T19:56:12","slug":"swiss-original-poster-neocid-ddt-geigy","status":"publish","type":"artwork","link":"https:\/\/placart-backup.bszserver.ch\/en\/artwork\/swiss-original-poster-neocid-ddt-geigy\/","title":{"rendered":"Neocid Spray (DDT) \u2013\u00a01000 at One Stroke"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":13608,"template":"","artwork-cat":[100,84],"artwork-origin":[45],"class_list":["post-13612","artwork","type-artwork","status-publish","has-post-thumbnail","hentry","artwork-cat-animal","artwork-cat-household-department-stores","artwork-origin-swiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Original Swiss Poster promoting Geigy&#039;s DDT product Neocid, 1948<\/title>\n<meta name=\"description\" content=\"Original Poster commissioned by the Basel chemical factory Geigy in 1948 from Ferdi Afflerbach to promote its DDT insecticide Neocid\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Original Swiss Poster promoting Geigy&#039;s DDT product Neocid, 1948\" \/>\n<meta property=\"og:description\" content=\"Original Poster commissioned by the Basel chemical factory Geigy in 1948 from Ferdi Afflerbach to promote its DDT insecticide Neocid\" \/>\n<meta property=\"og:url\" content=\"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/\" \/>\n<meta property=\"og:site_name\" content=\"PLACART\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-11T19:56:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948-737x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"737\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/\",\"name\":\"Original Swiss Poster promoting Geigy's DDT product Neocid, 1948\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948.jpg\",\"datePublished\":\"2024-02-24T16:25:55+00:00\",\"dateModified\":\"2026-04-11T19:56:12+00:00\",\"description\":\"Original Poster commissioned by the Basel chemical factory Geigy in 1948 from Ferdi Afflerbach to promote its DDT insecticide Neocid\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948.jpg\",\"contentUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948.jpg\",\"width\":3815,\"height\":5303,\"caption\":\"Original Swiss Vintage Poster commissioned by the chemical company Geigy from Ferdi Afflerbach in 1948 to promote its synthetic pesticide DDT marketed as Neocid; rare, for sale\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-schweiz-neocid-ddt-geigy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neocid Spray (DDT) \u2013\u00a01000 at One Stroke\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#website\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/\",\"name\":\"PLACART\",\"description\":\"Original Posters &amp; Le Corbusier&#039;s Art\",\"publisher\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#organization\",\"name\":\"PLACART\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/placart_black.png\",\"contentUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/placart_black.png\",\"width\":148,\"height\":26,\"caption\":\"PLACART\"},\"image\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Original Swiss Poster promoting Geigy's DDT product Neocid, 1948","description":"Original Poster commissioned by the Basel chemical factory Geigy in 1948 from Ferdi Afflerbach to promote its DDT insecticide Neocid","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/","og_locale":"en_US","og_type":"article","og_title":"Original Swiss Poster promoting Geigy's DDT product Neocid, 1948","og_description":"Original Poster commissioned by the Basel chemical factory Geigy in 1948 from Ferdi Afflerbach to promote its DDT insecticide Neocid","og_url":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/","og_site_name":"PLACART","article_modified_time":"2026-04-11T19:56:12+00:00","og_image":[{"width":737,"height":1024,"url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948-737x1024.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/","url":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/","name":"Original Swiss Poster promoting Geigy's DDT product Neocid, 1948","isPartOf":{"@id":"https:\/\/placart-backup.bszserver.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/#primaryimage"},"image":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/#primaryimage"},"thumbnailUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948.jpg","datePublished":"2024-02-24T16:25:55+00:00","dateModified":"2026-04-11T19:56:12+00:00","description":"Original Poster commissioned by the Basel chemical factory Geigy in 1948 from Ferdi Afflerbach to promote its DDT insecticide Neocid","breadcrumb":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/#primaryimage","url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948.jpg","contentUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Swiss-Original-Poster-Neocid-Geigy-Basel-DDT-Afflerbach-1948.jpg","width":3815,"height":5303,"caption":"Original Swiss Vintage Poster commissioned by the chemical company Geigy from Ferdi Afflerbach in 1948 to promote its synthetic pesticide DDT marketed as Neocid; rare, for sale"},{"@type":"BreadcrumbList","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-schweiz-neocid-ddt-geigy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/placart-backup.bszserver.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Neocid Spray (DDT) \u2013\u00a01000 at One Stroke"}]},{"@type":"WebSite","@id":"https:\/\/placart-backup.bszserver.ch\/#website","url":"https:\/\/placart-backup.bszserver.ch\/","name":"PLACART","description":"Original Posters &amp; Le Corbusier&#039;s Art","publisher":{"@id":"https:\/\/placart-backup.bszserver.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/placart-backup.bszserver.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/placart-backup.bszserver.ch\/#organization","name":"PLACART","url":"https:\/\/placart-backup.bszserver.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/placart-backup.bszserver.ch\/#\/schema\/logo\/image\/","url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/placart_black.png","contentUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/placart_black.png","width":148,"height":26,"caption":"PLACART"},"image":{"@id":"https:\/\/placart-backup.bszserver.ch\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artworks\/13612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artworks"}],"about":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/types\/artwork"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/media\/13608"}],"wp:attachment":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/media?parent=13612"}],"wp:term":[{"taxonomy":"artwork-cat","embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artwork-cat?post=13612"},{"taxonomy":"artwork-origin","embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artwork-origin?post=13612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}