{"id":3471,"date":"2019-10-03T19:38:32","date_gmt":"2019-10-03T17:38:32","guid":{"rendered":"https:\/\/placart-backup.bszserver.ch\/?post_type=artwork&p=3471"},"modified":"2026-02-05T15:54:45","modified_gmt":"2026-02-05T14:54:45","slug":"original-poster-swissair-usa-highways","status":"publish","type":"artwork","link":"https:\/\/placart-backup.bszserver.ch\/en\/artwork\/original-poster-swissair-usa-highways\/","title":{"rendered":"Swissair \u2013\u00a0USA Highways"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":12509,"template":"","artwork-cat":[79,77,72,21],"artwork-origin":[45],"class_list":["post-3471","artwork","type-artwork","status-publish","has-post-thumbnail","hentry","artwork-cat-air","artwork-cat-road","artwork-cat-other","artwork-cat-original-swissair-posters-aviation","artwork-origin-swiss"],"acf":[],"yoast_head":"\nOriginal Airline Poster: Swissair \u2013\u00a0USA Highways @ PLACART<\/title>\n<meta name=\"description\" content=\"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Original Airline Poster: Swissair \u2013\u00a0USA Highways @ PLACART\" \/>\n<meta property=\"og:description\" content=\"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster\" \/>\n<meta property=\"og:url\" content=\"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/\" \/>\n<meta property=\"og:site_name\" content=\"PLACART\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T14:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971-652x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"652\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/\",\"name\":\"Original Airline Poster: Swissair \u2013\u00a0USA Highways @ PLACART\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971.jpg\",\"datePublished\":\"2019-10-03T17:38:32+00:00\",\"dateModified\":\"2026-02-05T14:54:45+00:00\",\"description\":\"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/#primaryimage\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971.jpg\",\"contentUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971.jpg\",\"width\":3446,\"height\":5409,\"caption\":\"Original Vintage Travel Poster by Emil Schulthess and Hans Frei, using an aerial photograph by Georg Gerster, issued 1971 by Swissair to promote its service to the USA, featuring freeways in Los Angeles, California; for sale\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/swissair-originalplakat-usa-gerster-schulthess\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swissair \u2013\u00a0USA Highways\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#website\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/\",\"name\":\"PLACART\",\"description\":\"Original Posters & Le Corbusier's Art\",\"publisher\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#organization\",\"name\":\"PLACART\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/placart_black.png\",\"contentUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/placart_black.png\",\"width\":148,\"height\":26,\"caption\":\"PLACART\"},\"image\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Original Airline Poster: Swissair \u2013\u00a0USA Highways @ PLACART","description":"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/","og_locale":"en_US","og_type":"article","og_title":"Original Airline Poster: Swissair \u2013\u00a0USA Highways @ PLACART","og_description":"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster","og_url":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/","og_site_name":"PLACART","article_modified_time":"2026-02-05T14:54:45+00:00","og_image":[{"width":652,"height":1024,"url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971-652x1024.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/","url":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/","name":"Original Airline Poster: Swissair \u2013\u00a0USA Highways @ PLACART","isPartOf":{"@id":"https:\/\/placart-backup.bszserver.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/#primaryimage"},"image":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/#primaryimage"},"thumbnailUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971.jpg","datePublished":"2019-10-03T17:38:32+00:00","dateModified":"2026-02-05T14:54:45+00:00","description":"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster","breadcrumb":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/#primaryimage","url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971.jpg","contentUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Swissair-USA-Los-Angeles-Highways-1971.jpg","width":3446,"height":5409,"caption":"Original Vintage Travel Poster by Emil Schulthess and Hans Frei, using an aerial photograph by Georg Gerster, issued 1971 by Swissair to promote its service to the USA, featuring freeways in Los Angeles, California; for sale"},{"@type":"BreadcrumbList","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-originalplakat-usa-gerster-schulthess\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/placart-backup.bszserver.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Swissair \u2013\u00a0USA Highways"}]},{"@type":"WebSite","@id":"https:\/\/placart-backup.bszserver.ch\/#website","url":"https:\/\/placart-backup.bszserver.ch\/","name":"PLACART","description":"Original Posters & Le Corbusier's Art","publisher":{"@id":"https:\/\/placart-backup.bszserver.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/placart-backup.bszserver.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/placart-backup.bszserver.ch\/#organization","name":"PLACART","url":"https:\/\/placart-backup.bszserver.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/placart-backup.bszserver.ch\/#\/schema\/logo\/image\/","url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/placart_black.png","contentUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/placart_black.png","width":148,"height":26,"caption":"PLACART"},"image":{"@id":"https:\/\/placart-backup.bszserver.ch\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artworks\/3471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artworks"}],"about":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/types\/artwork"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/media\/12509"}],"wp:attachment":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/media?parent=3471"}],"wp:term":[{"taxonomy":"artwork-cat","embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artwork-cat?post=3471"},{"taxonomy":"artwork-origin","embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artwork-origin?post=3471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}