{"id":3484,"date":"2023-10-03T18:07:21","date_gmt":"2023-10-03T16:07:21","guid":{"rendered":"https:\/\/placart-backup.bszserver.ch\/artwork\/swissair-kalifornien\/"},"modified":"2026-03-20T20:43:03","modified_gmt":"2026-03-20T19:43:03","slug":"original-poster-swissair-california","status":"publish","type":"artwork","link":"https:\/\/placart-backup.bszserver.ch\/en\/artwork\/original-poster-swissair-california\/","title":{"rendered":"Swissair \u2013\u00a0California"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":12513,"template":"","artwork-cat":[79,72,21],"artwork-origin":[45],"class_list":["post-3484","artwork","type-artwork","status-publish","has-post-thumbnail","hentry","artwork-cat-air","artwork-cat-other","artwork-cat-original-swissair-posters-aviation","artwork-origin-swiss"],"acf":[],"yoast_head":"\nOriginal Swissair Poster sparking in 1971 a longing for California<\/title>\n<meta name=\"description\" content=\"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Original Swissair Poster sparking in 1971 a longing for California\" \/>\n<meta property=\"og:description\" content=\"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster\" \/>\n<meta property=\"og:url\" content=\"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/\" \/>\n<meta property=\"og:site_name\" content=\"PLACART\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-20T19:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971-650x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/\",\"name\":\"Original Swissair Poster sparking in 1971 a longing for California\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971.jpg\",\"datePublished\":\"2023-10-03T16:07:21+00:00\",\"dateModified\":\"2026-03-20T19:43:03+00:00\",\"description\":\"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/#primaryimage\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971.jpg\",\"contentUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971.jpg\",\"width\":3310,\"height\":5215,\"caption\":\"Original Travel Poster issued by Swissair promoting its service to California and featuring salt evaporation fonds \u2013 from the famous series of aerial views. Photograph by Georg Gerster, design by Emil Schulthess & Hans Frei; for sale\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/artwork\\\/original-plakat-swissair-kalifornien\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swissair \u2013\u00a0California\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#website\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/\",\"name\":\"PLACART\",\"description\":\"Original Posters & Le Corbusier's Art\",\"publisher\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#organization\",\"name\":\"PLACART\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/placart_black.png\",\"contentUrl\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/wp-content\\\/uploads\\\/placart_black.png\",\"width\":148,\"height\":26,\"caption\":\"PLACART\"},\"image\":{\"@id\":\"https:\\\/\\\/placart-backup.bszserver.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Original Swissair Poster sparking in 1971 a longing for California","description":"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/","og_locale":"en_US","og_type":"article","og_title":"Original Swissair Poster sparking in 1971 a longing for California","og_description":"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster","og_url":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/","og_site_name":"PLACART","article_modified_time":"2026-03-20T19:43:03+00:00","og_image":[{"width":650,"height":1024,"url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971-650x1024.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/","url":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/","name":"Original Swissair Poster sparking in 1971 a longing for California","isPartOf":{"@id":"https:\/\/placart-backup.bszserver.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/#primaryimage"},"image":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/#primaryimage"},"thumbnailUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971.jpg","datePublished":"2023-10-03T16:07:21+00:00","dateModified":"2026-03-20T19:43:03+00:00","description":"Original Poster from the series that were designed for Swissair from 1971 onwards using photographs taken from the air by Georg Gerster","breadcrumb":{"@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/#primaryimage","url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971.jpg","contentUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/Original-Travel-Poster-Gerster-Schulthess-Frei-Salt-Evaporation-Ponds-California-1971.jpg","width":3310,"height":5215,"caption":"Original Travel Poster issued by Swissair promoting its service to California and featuring salt evaporation fonds \u2013 from the famous series of aerial views. Photograph by Georg Gerster, design by Emil Schulthess & Hans Frei; for sale"},{"@type":"BreadcrumbList","@id":"https:\/\/placart-backup.bszserver.ch\/artwork\/original-plakat-swissair-kalifornien\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/placart-backup.bszserver.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Swissair \u2013\u00a0California"}]},{"@type":"WebSite","@id":"https:\/\/placart-backup.bszserver.ch\/#website","url":"https:\/\/placart-backup.bszserver.ch\/","name":"PLACART","description":"Original Posters & Le Corbusier's Art","publisher":{"@id":"https:\/\/placart-backup.bszserver.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/placart-backup.bszserver.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/placart-backup.bszserver.ch\/#organization","name":"PLACART","url":"https:\/\/placart-backup.bszserver.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/placart-backup.bszserver.ch\/#\/schema\/logo\/image\/","url":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/placart_black.png","contentUrl":"https:\/\/placart-backup.bszserver.ch\/wp-content\/uploads\/placart_black.png","width":148,"height":26,"caption":"PLACART"},"image":{"@id":"https:\/\/placart-backup.bszserver.ch\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artworks\/3484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artworks"}],"about":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/types\/artwork"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/media\/12513"}],"wp:attachment":[{"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/media?parent=3484"}],"wp:term":[{"taxonomy":"artwork-cat","embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artwork-cat?post=3484"},{"taxonomy":"artwork-origin","embeddable":true,"href":"https:\/\/placart-backup.bszserver.ch\/en\/wp-json\/wp\/v2\/artwork-origin?post=3484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}