{"id":3333,"date":"2019-10-18T21:40:57","date_gmt":"2019-10-18T19:40:57","guid":{"rendered":"https:\/\/placart-backup.bszserver.ch\/?p=3333"},"modified":"2023-02-28T09:33:32","modified_gmt":"2023-02-28T08:33:32","slug":"sky-society-wirth","status":"publish","type":"post","link":"https:\/\/placart-backup.bszserver.ch\/en\/sky-society-wirth\/","title":{"rendered":"Kurt Wirth’s Seminal Work for Swissair"},"content":{"rendered":"As part of the exhibition “SKY SOCIETY \u2013 Original Vintage Swissair Posters”, graphic artist Moreno Tuttobene calls in his presentation (in German) on 24 October to mind Kurt Wirth (1917-1996), who designed several posters and advertising material for Swissair in the 50s \u2013 an \u0153uvre that still makes a surprisingly modern impression. Wirth went on to advise the company in the implementation of its corporate identity in the 80s. Tuttobene completed his Master\u2019s Thesis on Wirth in 2013. In 2017, he curated two exhibitions of his work.\r\n\r\nThe posters on display in the exhibition \u2013 all originals, of course, in large part from the 30s to the 60s, and all available \u2013 as well as the brochures, flight schedules, and other such ephemera, offer the public a view of the sometimes lovely, sometimes \u2013 as in Wirth’s case \u2013 quite progressive way in which Swissair advertised not only its services but Switzerland as well throughout its many long successful years of flight.\r\n\r\nEntrance fee CHF 10.\u2013, on site at the gallery; left work: a draft for Wirth’s DC-7 poster, 1956; \u00a9 Moreno Tuttobene\r\n
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As part of the exhibition “SKY SOCIETY \u2013 Original Vintage Swissair Posters”, graphic artist Moreno Tuttobene calls in his presentation (in German) on 24 October to mind Kurt Wirth (1917-1996), who designed several posters and advertising material for Swissair in the 50s \u2013 an \u0153uvre that still makes a surprisingly modern impression. Wirth went on […]<\/p>\n","protected":false},"author":2,"featured_media":11186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSky Society \u2013 Kurt Wirth's Work for Swissair @ PLACART<\/title>\n<meta name=\"description\" content=\"Presentation by graphic artist Moreno Tuttobene (in German) on 24 October about the work that Kurt Wirth (1917-1996) designed for Swissair in the 50s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/placart-backup.bszserver.ch\/en\/sky-society-wirth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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